FMCG
Marico
Modernizing the gamification app for 2X sales
Flutter
Native-like app experience
4 Months
For the complete mobile app
Award-Winning Software Engineering & IT Staffing Company
ExpectationUnderstanding the concept
Marico Bangladesh Limited is amongst the top 3 FMCG MNC companies and a trusted brand in beauty and wellness space in Bangladesh. Their sales declined because their existing app was too slow to be used by the employees. The employees discontinued using the app and they were demotivated too. The transparency in the process reduced. Hence Marico Limited came up with idea of developing a new App for Bangladesh region and VLink was chosen to develop the same.
ServicesServices Deployed for Client
- UI/UX designing
- Mobile app development (Android & iOS)
- API integration
- Data and analytics
1
Where we’re aiming?
Since Marico was facing a decline in sales and revenue through their mobile app, we analyzed that their existing application needs several of the latest features and elements. We came up with an idea to transform it into a revenue-generating app by incorporating gamification elements to provide rewards and attract more audiences for sales.
2
Our Approach
We always focus on providing top-notch experiences to our clients' audiences. We delve deeply into the project's specifications to ensure that everything is covered by the end of the project. Before deploying any solution or product, our team thoroughly examines how it works. This approach allowed us to provide Marico with the desired solution.
ChallengesClient Challenges Addressed
Delayed response
Slow mobile app speed which makes it difficult to access the available features. And hence, the app’s responsive was experiencing a big lag.
Lack of latest elements
Businesses need to understand that providing an impactful user experience is one of the success factors. And to achieve this they need to implement the latest technologies and functionalities. This is what is lacked in Marico’s app.
Deployment & execution time
The client requested us to deploy the solution within 3 months as they were experiencing steep decline in their business growth. As their sales were slowing down at a rapid pace, a new effective mobile was expected to break these challenges and provide desired outcomes.
SolutionsExpert Solutions Delivered
VLink focused on building a gamification app to make users stick to their businesses while earning rewards and boosting their sales. In that case, our mobile app developers integrated the latest technologies like data analytics, redesigned the UI/UX layouts and optimized the app’s codebase.
Nikhil Khandelwal
Project Manager, VLink
UI Design Themes & Elements
As Marico app was refined as a reward-based gamification app, the design elements were included in a way to hook users at every instance throughout its working.
Primary
Orange
F15223
Blue
F15223
Yellow
F15223
Sky Blue
F15223
Orange
FF7D7D
Green
2D9E64
Black
040415
Purple
8A24FF
TypographyOpen Sans
Aa
Typography, as a crucial design element, refers to the style and appearance of text. It plays a significant role in expressing a brand's personality, evoking emotions, and conveying messages with clarity.
The quick brown for jumps over the lazy
H1/24/BOLD
The quick brown for jumps over the lazy
H2/16/BOLD
The quick brown for jumps over the lazy
H3/14/BOLD
The quick brown for jumps over the lazy
H3/12/BOLD
ProcessVLink’s Seamless Process
01
Understanding the areas where designing, development and optimization are required.
02
Creating the roadmap for the project along with app development lifecycle phases.
03
Distributing the tasks with expected closure date to the individuals in the team according to their expertise.
04
Monitoring the progress of the project through JIRA task management and resolving the ticket issues without wasting any time.
05
Testing every optimized design and code through functional testing, user testing, automation testing and integration testing.
06
Sharing the final product with the client after ensuring everything is implemented as per the project’s requirements.
07
Deploying the solutions as per the feedback or review from the client.
Tech StackTech Stack & Features That Impressed The Client
Software development kit
Flutter
UI/UX designing
Photoshop
Figma
Features
User profile management
Technologies & API Integrations
Google pay
Apple pay
Paypal
Mastercard
Visa
Stripe
Chatbot
Dashboard
Data and analytics
ResultsMatched Results with Desired Outcomes
Sales Executives were engaged due to the interactive UI and the gamification elements which helped Marico retain the top talent. 20% increase in performance due to increased productivity. 30% increase in Sales Revenue. Helped management view the sales and employee performance flow. It saved 40% of effort and time by migrating the app from tablet to employees' smartphones. Induced healthy competition within the team. Language customization as per the person’s needs.
After deploying the gamification app, the client saw a impressive results in terms of engagement and productivity. Due to this, the employees’ performance grew by 20% and there was a 30% growth in the sales revenue. Moreover, the company was able to monitor all these activities quite easily without experiencing any lag in the app’s loading time.
Moreover, the gamification of Marico’s app saved almost 40% of the time and effort by making the app available on employees’ devices. They can also customize the language according to their need and maintain a qualitative teamwork to attain collaborative efficiency.
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Modernizing the gamification app for 2X sales
Sales Executives were engaged due to the interactive UI and the gamification elements which helped Marico retain the top talent. 20% increase in performance due to increased productivity.
ResultsDelivering Positives Result
Sales Executives were engaged due to the interactive UI and the gamification elements which helped Marico retain the top talent. 20% increase in performance due to increased productivity.
50
Sales Executives were engaged due to the interactive UI.
90
Sales Executives were engaged due to the interactive UI.
2x
Sales Executives were engaged due to the interactive UI.
75%
Sales Executives were engaged due to the interactive UI.
