How Much Does It Cost to Build a Cash Advance App Like MoneyLion?

About The Author

Nikhil-KhandelwalNikhil Khandelwal VP Engineering
LinkedIn|7 Oct 2024

In today's fast-paced world, unexpected expenses can throw a wrench into anyone's financial plans. Cash advance apps like MoneyLion have emerged as a popular solution, offering users a safety net when they need extra cash before payday. 

But for entrepreneurs looking to enter the FinTech app development market, how much does it cost to build a cash advance app like MoneyLion? This blog delves into the cost breakdown, exploring factors influencing the price tag and offering valuable insights to help you navigate the software app development process. 

Before diving into the nitty-gritty, let's set the stage with some data points highlighting the growing demand for cash advance apps.

A 2024 Federal Reserve Bank of St. Louis survey revealed that over 70% of US citizens have experienced running out of money before their next paycheck. This financial vulnerability creates a prime market for services that offer quick and convenient access to small amounts of cash.

According to WiseGuyReports, the cash advance app market was estimated at a staggering USD 23.9 billion in 2024 and is projected to reach a whopping USD 159.4 billion by 2032. This significant growth signifies the increasing popularity of these apps as a viable alternative to traditional payday loans.

What is MoneyLion?

What is MoneyLion

MoneyLion is a leading FinTech app that goes beyond just cash advances. It empowers users to manage their finances effectively through a suite of features, including:

  • Instant cash advances: This allows users to access small, short-term loans without the high interest rates often associated with traditional payday loans.
  • Mobile banking: MoneyLion offers a user-friendly platform for managing everyday finances, including bill pay, account management, and money transfers.
  • Financial tools: Budgeting and investment features help users gain control over their finances and build wealth over time.
  • Credit building tools: MoneyLion provides resources to help users improve their credit scores, opening doors to better financial opportunities. 

MoneyLion's success lies in its ability to offer a holistic financial management experience. But, the core component for many users remains the readily available cash advances, making it an ideal reference point when discussing the cost of building a similar app. 

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Cost to Build a Cash Advance App Like MoneyLion

The cost to develop a cash advance app can vary significantly depending on its features and complexity. For a basic app with core functionalities, such as loan applications and repayments, you can expect to spend between USD 10,000 and USD 25,000

And, if you aim to create a more comprehensive app like MoneyLion, offering additional features like budgeting tools, mobile banking, and investment options, the cost can easily rise to USD 50,000 or more.

Now, let's examine a few summarized tables showing the estimated cost range. These estimates are based on industry standards and factors such as the app's complexity, development team's experience, and chosen development methodology.

  • Estimated Cost as Per Development Phase: - 

Development Phase 

Estimated Cost Range (USD) 

Discovery and Planning 

USD 10,000 - 20,000 

Design and Prototyping 

USD 15,000 - 30,000 

Development 

USD 50,000 - 100,000 

Testing and Quality Assurance

USD 10,000 - 20,000 

Deployment and Launch 

USD 5,000 - 10,000 

Maintenance and Support 

Ongoing 

  • Region-Wise Estimated Cost Range: -

Country 

Estimated Cost Range 

United States 

USD 250,000 – USD 500,000 

India 

USD 50,000 – USD 150,000 

China 

USD 75,000 – USD 250,000 

Eastern Europe 

USD 100,000 – USD 300,000 

  • Development Team-Wise Estimated Cost Range: -

Team Size and Experience 

Estimated Cost Range 

Small team (2-3 developers) 

USD 50,000 – USD 100,000 

Medium team (4-6 developers) 

USD 100,000 – USD 200,000 

Large team (7+ developers) 

USD 200,000+ 

  • Dev Methodology-Wise Estimated Cost Range: -

Development Methodology 

Estimated Cost Range 

Waterfall 

USD 75,000 – USD 150,000 

Agile (Scrum, Kanban) 

USD 100,000 – USD 250,000 

DevOps 

USD 150,000+ 

Total Estimated Cost: 100,000 - 190,000 USD 

Note: This estimate is based on our typical development process, which includes Agile methodologies for flexibility and iterative development. The actual cost may vary depending on specific project requirements, complexity, and the chosen development team.

Factors Affecting the Cost of Building a Cash Advance App

Factors Affecting the Cost of Building a Cash Advance App

 1. App Complexity and Features:

  • Core Functionality: A basic app with essential features like cash advances, account management, and bill pay will be cheaper.
  • Additional Features: Incorporating advanced features such as budgeting tools, investment options, and credit building tools can significantly increase development time and cost.
  • Customization: The level of customization required for your app's design, branding, and functionality will also impact the cost.

2. Platform Selection:

  • iOS or Android: Developing for one platform is generally less expensive than developing for both.
  • Cross-Platform Development: Using frameworks like React Native or Flutter can help reduce development time and cost but may have limitations in terms of performance and native features.

3. Development Team Location:

  • Geographic Location: Hiring skilled developers in regions with lower labor costs, such as Eastern Europe or India, can be more cost-effective. However, factors like communication and cultural differences should be considered.
  • In-House or Outsourced: Building an in-house development team can be expensive, while outsourcing to a reputable development agency can offer cost-effective solutions and access to specialized expertise.

4. Design and User Experience (UX): 

  • Complexity: A complex and visually appealing UI/UX design requires more time and resources.
  • User Testing: Thorough user testing to ensure a seamless user experience can also add to the development cost.

5. Security and Compliance:

  • Data Protection: Implementing robust security measures to protect user data, such as encryption and authentication, is crucial but can add to the development cost.
  • Compliance: Adhering to financial regulations and data privacy laws, such as GDPR and CCPA, requires careful planning and may involve additional costs.

6. Integration with Third-Party Services:

  • Financial Institutions: Integrating with banks and other financial institutions for features like account linking and transfers can add complexity and cost.
  • Payment Gateways: Integrating with payment gateways for processing cash advances and other transactions also requires development effort and may involve fees.

7. Maintenance and Updates:

  • Ongoing Support: Post-launch maintenance, bug fixes, and updates are essential for app success and should be factored into the overall cost.

8. Working with a Development Partner

Partnering with a reputable app development company can help you:

  • Get a Precise Cost Estimate: They can provide a detailed breakdown of costs based on your specific requirements.
  • Access Experienced Developers: They have the expertise to handle complex financial app development.
  • Ensure Quality and Compliance: They can help you meet industry standards and regulations.
  • Manage the Development Process: They can streamline the development process and minimize risks.

By carefully considering these factors and working with a trusted development partner, you can build a successful cash advance app that meets your business objectives and delivers value to your users.

How Does a Cash Advance App Like MoneyLion Make Money?

Now that you understand the development cost better let's explore how a cash advance app like MoneyLion generates revenue. These apps typically employ a combination of revenue streams:

  • Cash Advance Fees: The most straightforward revenue model involves charging users a fee for each cash advance. This fee can be a flat rate or a percentage of the loan amount.
  • Subscription Fees: Some apps offer premium memberships with additional benefits, such as higher borrowing limits, lower fees, or access to exclusive features. These subscriptions generate recurring revenue.
  • Interest on Loans: While MoneyLion doesn't charge interest on cash advances, some apps do. This interest can be a significant source of revenue, especially for larger loans or longer repayment terms.
  • Partnerships and Advertisements: Cash advance apps can partner with other financial institutions or businesses to offer additional products or services and generate revenue through in-app advertisements.

How to Develop a Cash Advance App Like MoneyLion

How to Develop a Cash Advance App Like MoneyLion

If you're ready to embark on the journey of building your cash advance app, here's a general outline of the development process: 

  • Market Research: Conduct thorough market research to understand the target audience, competitive landscape, and regulatory requirements.
  • Business Plan: Develop a comprehensive business plan outlining your app's unique value proposition, revenue model, and marketing strategy.
  • App Design: Create wireframes and mockups to visualize the app's interface and user flow.
  • Technology Stack: Select the appropriate technology stack, including programming languages, frameworks, and databases.
  • Development: Hire a skilled developer team to build the app according to your specifications.
  • Testing: Rigorously test the app on various devices and platforms to ensure functionality and performance.
  • Compliance: Ensure that your app complies with all relevant financial regulations and data privacy laws.
  • Launch and Marketing: Launch the app and implement a robust marketing strategy to attract users and generate awareness. 

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Build a Cash Advance App with VLink Expertise

VLink is a leading FinTech app development company with a proven track record of creating innovative and successful financial solutions. Our team of experienced developers, designers, and project managers can guide you through the entire development process, from ideation to launch.

Here's why choosing VLink is the right decision:

  • Deep Domain Expertise: Our team has extensive experience in developing financial apps, ensuring that your cash advance app meets the highest industry standards.
  • Customized Solutions: We tailor our services to your specific needs, delivering a solution that aligns with your vision and goals.
  • Agile Development Methodology: Our software development methodologies approach allows flexibility and adaptability, ensuring your app evolves with your business.
  • Robust Security and Compliance: We prioritize data security and adhere to strict compliance standards to protect your users' information.
  • End-to-End Support: We provide comprehensive support throughout the development process and beyond, ensuring a smooth launch and ongoing maintenance.

Contact VLink today to learn more about how we can help you build a successful custom financial software for your business.

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FAQs
Frequently Asked Questions
What is the average development time for a cash advance app like MoneyLion?

The development time can vary significantly depending on the complexity of the app, the size of the development team, and other factors. However, a typical timeline could range from 6 to 12 months. 

Can I integrate my existing financial products or services into the cash advance app?

Yes, you can integrate your existing products or services to provide a more comprehensive financial solution to your users. This could include linking bank accounts, credit cards, or other financial tools. 

How can I ensure the security and privacy of user data in my cash advance app?

Implementing robust security measures such as encryption, authentication, and data protection protocols is crucial. Adhering to industry standards like PCI DSS and GDPR can also help protect user data.

What are the essential technologies and programming languages for building a cash advance app?

Popular technologies and languages include: 

  • Front-end: React Native, Swift, Kotlin 
  • Back-end: Java, Python, Node.js 
  • Databases: MySQL, PostgreSQL, MongoDB 
  • Cloud platforms: AWS, GCP, Azure 

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