How Much Does It Cost to Build a Pregnancy Tracking App like Ovia?

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Nikhil-KhandelwalNikhil Khandelwal VP Engineering
LinkedIn|7 Dec 2023

The popularity of pregnancy-tracking apps has surged in recent years, constituting a market share projected to reach USD 874.8 million in 2030.  

market share

Pregnancy tracking apps help pregnant mothers monitor their pregnancy progress, manage appointments, and access crucial information and advice for their stress-free journey towards a healthy delivery.  

While Ovia stands out as one of the market's leading pregnancy tracking apps, the central question is about the cost of building a pregnancy tracking app like Ovia. 

In this blog, you will learn about Ovia-like pregnancy tracking app development cost and monetization strategies, features, and cost factors.  

Ovia: A Quick Introduction 

Ovia is a comprehensive pregnancy tracking app designed to support expectant parents throughout their pregnancy journey. Offering personalized tracking based on the user's due date or conception date, the app provides daily updates on fetal development and changes in the mother's body. Users can monitor health metrics, including weight gain and symptoms, creating a personalized timeline of their pregnancy.  

Ovia also offers valuable insights into nutrition, fitness, and general well-being during pregnancy, tailoring recommendations to individual needs. The app fosters community support, allowing users to connect with other expectant parents for shared experiences and advice. With features for tracking appointments, medications, and customizable alerts, Ovia aims to keep users organized and informed.  

The app's user-friendly interface and integration with wearable devices contribute to its popularity as a reliable companion for those navigating the exciting path to parenthood. 

Pregnancy Tracking App Market 2023-2030 

  • According to reports, the global pregnancy tracking app market was valued at around USD 217.3 million in 2022, and it's expected to grow with an approximate CAGR of 19.1% from 2023 to 2030. 
  • Approximately 50 women concurrently monitor their pregnancy information through their chosen tracking apps, gathering over 120 essential health data points. 
  • The National Library of Medicine in the United States has recognized the significance of pregnancy tracking apps in its research, with an acceptance rate exceeding 6%. 
  • The worldwide women’s app market size was USD 3.2 billion in 2022 and predicted to increase at a CAGR of 19.6% between 2023 and 2030. 

Factors Influencing the Ovia like Pregnancy Tracking App Development Cost 

Factors Influencing the Ovia like Pregnancy Tracking App Development Cost 

Factor #1 - Complexity Level

The design aspect encompasses both user interface (UI) and user experience (UX) design. A well-crafted, intuitive design contributes to user engagement. Custom and visually appealing designs may incur higher costs compared to generic or templated designs. 

It is important to note that this range can change and can even go up to USD 150,000- USD 200,000 depending on the complexity.  

Factor #2 - App Design

A user-friendly and visually appealing design is crucial for a pregnancy tracking app. High-quality UI/UX design may involve additional costs, especially if you want a custom and polished look. 

Factor #3 - Platforms

The choice of platform(s) affects costs. Developing for both iOS and Android platforms generally requires more resources than focusing on a single platform. Cross-platform development frameworks & tools may offer cost efficiencies, but the complexity of the app can still influence expenses. 

Factor #4 - Development Team

The size and expertise of the development team play a significant role. Hiring experienced developers, UI/UX designers, quality assurance professionals, and project managers contribute to the overall cost. Rates can vary based on the team's skills and location.  

Factor #5 - Location of Developers

The expenses associated with development can fluctuate depending on the geographical location of the development team. Rates are generally higher in regions with a higher cost of living. Offshore software development may offer cost savings, but effective communication and coordination become crucial. 

If you partner with a pregnancy tracking mobile app development company from India, the average hourly rate will be US$30- US$50, while the same in the US or UK can be US$70-US$100.  

Factor #6 - Development Stages

The developmental process encompasses phases like planning, design, implementation, testing, and deployment. The duration of each step influences costs, and more complex projects may require extended development timelines. 

Based on this factor, the cost can range from USD 30,000 to USD 150,000 or more. Here's a cost breakdown of Ovia-like pregnancy tracke app development process associated with each stage: 

Development Stages Costs 
Planning & Design USD 5,000 to USD 10,000 
Development USD 15,000 to USD 80,000 
Testing  USD 5,000 to USD 10,000 
Deployment and Launch USD 5,000 to USD 10,000 
Post-launch Maintenance USD 5,000 to USD 10,000 Annually 

Factor #7 - The Number of Features

The feature set significantly affects the costs to build Ovia, like a pregnancy tracking app. Complex features like real-time data synchronization, machine learning algorithms, personalized recommendations, and community forums add to the complexity and development time. 

Ovia-like pregnancy tracking app development features: 

The Number of Features

Feature#1 - Registration

The initial pivotal element in the development of a pregnancy tracker app is the registration process. Typically, developers leverage APIs to facilitate registration and login through social media or email, simplifying the user entry into the application. 

Feature #2 - Community

Pregnancy is a period filled with apprehension for any woman. During this crucial time, seeking support from a community of fellow pregnant women or those who have experienced a similar journey proves invaluable.  

The mechanism employed by pregnancy tracking apps like Ovia involves providing users with an in-app forum, fostering interaction and shared experiences among its community members. 


Feature #3 - Kick Counter and Contraction Timer

A pregnancy app akin to Ovia simplifies the process for users to monitor their baby's kicks both in real time and on a day-to-day basis. Additionally, the app includes a contraction timer and recording feature, allowing users to initiate tracking when contractions begin. 

Feature #4 - Customer Support

Another essential feature to incorporate into a pregnancy tracking app is a 24/7 customer support infrastructure. The app should include an in-app chat function, providing users with the convenience of connecting through email or phone calls.  

Feature #5 - My Profile

This section of the app, resembling Ovia, encompasses information related to the expectant mother. It includes editable details such as height, weight, due date, partner's report, and the capability to synchronize data from Fitbit devices. 

Feature #6 - Insights

The critical feature in the development of the pregnancy tracking mobile app involves the incorporation of comprehensive blogs and resources covering various phases and topics related to pregnancy, as well as guidance on what to anticipate immediately after the child's birth.  

Feature #7 - Goals

In the development of a pregnancy tracking app similar to Ovia, implementing a system where expectant mothers can establish goals related to sleep, target weight, exercise, daily steps, nutritional intake, and more is beneficial. Users can monitor their progress in achieving these goals, often linked with reminders for daily tracking and assessment.  

Feature #8 - Baby Development Tracker

A pivotal aspect of a pregnancy app lies in monitoring the development of the baby. It should furnish comprehensive details on the growth and maturation of the baby in the womb, including the ability to identify and track any issues that arise during this period.  

This functionality aims to empower expecting mothers to take timely and appropriate actions. Additionally, this feature can offer valuable tips and guidance on nurturing the unborn baby.  

Feature #9 - Nutrition Tracker

Incorporating a nutrition-tracking capability is essential for the app, enabling pregnant women to oversee their dietary intake and maintain a record of their eating habits. This functionality ensures they can verify that they are consuming the appropriate foods for the healthy development of their baby.  

Additionally, the app should offer nutritional guidance and customized recipes specifically tailored to the dietary requirements of pregnant women.  

Feature #10 - Symptoms Tracker

A vital component of a pregnancy app is a user-friendly symptom tracker, allowing expecting mothers to record the symptoms they encounter during their pregnancy effortlessly. This feature facilitates the monitoring of health changes and empowers users to make well-informed decisions about their care.  

A significant number of women may be unfamiliar with the physiological changes occurring during pregnancy. This functionality becomes especially crucial in enhancing awareness and promoting proactive health management. 

Feature #11 - Medication Reminders

Pregnant mothers frequently require medications, and a pregnancy app should include the capability to offer reminders for such medicines. This feature ensures adherence to medication schedules, alleviating the concerns and time pressures associated with forgetting.  

Additionally, the app should send reminders for scheduled doctor appointments, proficiently track upcoming visits, and issue notifications to prevent any oversights. This multifunctional aspect contributes to the overall convenience and well-being of mothers during their pregnancy journey. 


How do you Make Money through a Pregnancy Tracking App? 

Monetizing a pregnancy tracking app involves various strategies. Firstly, offering a free version with essential features can attract a broad user base. Premium features, such as advanced tracking analytics or personalized content, can be provided through a subscription model. 

In-app advertisements from relevant maternity or baby product brands can generate revenue, but it's crucial to maintain a user-friendly experience.  

Collaborating with healthcare providers for premium partnerships, where users can access exclusive services or consultations, can also be lucrative.  

Additionally, selling anonymized and aggregated data to researchers or healthcare industry, ensuring privacy compliance can create another revenue stream.  

Diversifying income sources allows the app to serve users effectively while generating sustainable profits. 

Hire Our Developers to Build Custom Pregnancy Tracking Apps? 

VLink is a premier healthcare and pregnancy-tracking app development company boasting a team of seasoned developers and designers. Hire our experienced developers to craft secure, reliable, and user-friendly custom pregnancy tracking apps.  

Our dedicated team employs cutting-edge technologies and tools, ensuring your app adheres to the highest quality standards. Thorough testing services identify and rectify bugs, providing flawless functionality across diverse devices.  

Prioritizing user experience, we create intuitive and engaging apps complemented by personalized advice and support. Benefit from our competitive pricing for cost-effective mobile app development solutions, coupled with ongoing support and maintenance services, to ensure continuous optimal performance. 

Frequently Asked Questions
How can you make your custom pregnancy tracking app more successful than Ovia?

To surpass Ovia's success, focus on unparalleled user experience, incorporating innovative features like AI-driven insights, personalized health plans, and seamless integration with wearables.  

Prioritize user engagement through a vibrant community platform, regularly updated content, and partnerships with healthcare experts. Continuous improvement, data security, and a global mindset can elevate your custom pregnancy tracking app's success. 

What is the Timeframe for Developing a Pregnancy Tracking App?

The development time for a pregnancy tracking app depends on complexity and features. A basic version may take a few months, while a feature-rich app can take six months to a year. It varies based on design, functionality, and testing requirements. 

What are the different types of pregnancy apps?

Pregnancy apps vary, offering features like tracking, nutrition guidance, and community support. Some focus on maternal health, while others provide fetal development insights. Customizable apps cater to specific needs, including exercise and mindfulness.  

Overall, they can be categorized as tracking, educational, health-focused, and community-oriented pregnancy apps. 

How do you build an Ovia-like pregnancy tracking app?

To build an Ovia-like pregnancy tracking app, begin with comprehensive planning, defining features, and user interface. Utilize APIs for seamless registration and incorporate vital functionalities like real-time kick-tracking and contraction timers.  

Develop a secure database for user details. Prioritize user-friendly design, integrate a supportive community, and ensure the app's compatibility with various devices. Regularly update and enhance features for optimal user experience.

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