Big Data Analytics Development and Artificial Intelligence: How They Work Together

The gasoline that keeps today’s digital economies moving forward is data. Large companies, big data consulting firms, and individuals are relying more on data to carry out their day-to-day responsibilities. 

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About The Author
Nitin Nijhawan, CDOicon

The gasoline that keeps today’s digital economies moving forward is data. Large companies, big data consulting firms, and individuals are relying more on data to carry out their day-to-day responsibilities. “Big data” refers to the massive data volumes examined by computer systems equipped with artificial intelligence to provide insights. These insights may take the form of patterns, trends, or even predictions. Big data and artificial intelligence become potent weapons when used together. They are the driving forces responsible for the advancements we are seeing today.

Are AI and big data analytics development related?

Coordination exists between big data and artificial intelligence. Big data analytics, which uses Artificial Intelligence Software, necessitates a large volume of data to learn and enhance the decision-making processes. With this convergence, new capabilities like augmented or predictive business analytics software may be more efficiently utilized. Actionable insights can be surfaced more quickly from enormous data stores. AI-powered analytics helps in promoting data literacy across business enabling companies to reap the benefits of becoming a truly data-driven organizations.

Improving corporate performance and efficiency by combining big data and AI:

  • Understanding and taking advantage of new market and industry developments.
  • Analyzing and automating the process of customer segmentation
  • Personalizing and enhancing digital marketing initiatives’ performance
  • Intelligent decision support systems powered by big data, Artificial Intelligence Software, and predictive analytics can be used.


How is AI used in big data?

360-degree view of the customer

 With the rapid expansion of our digital footprints, businesses are taking advantage of this to understand people better. For a long time, companies relied on manual data movement into and out of data warehouses and the creation of static reports that were difficult to adjust. Distributed, automated, and intelligent analytics tools are now being used by forward-thinking enterprises on top of data lakes designed to simultaneously gather and synthesize data from several sources. As a result, firms are rethinking how they view their consumers, this leads to a more accurate forecasting system and a better pricing strategy.

Improved forecasting and price optimization

Companies generally predict the current year’s revenue based on data from last year. Traditional forecasting and pricing optimization techniques might be problematic because of various issues, such as changing trends, worldwide pandemics, or other hard-to-predict events. Organizations can now see patterns and trends in large amounts of data early and predict their impact on future performance. Businesses can plan for the future with this technology. Seasonal forecasting may be improved by 50% by utilizing big data and AI-based methodologies, particularly in retail.

Improved customer acquisition and retention

Thanks to big data services, there is a greater understanding of what consumers are looking for, how they use products, and why they quit using them. It is possible to track client preferences and learn more about buying habits using big data services analytics apps. Companies may then use these patterns to make better products, increase conversions, strengthen client loyalty, and anticipate trends. They discover new methods to enhance consumer pleasure.

Cybersecurity and fraud prevention

Businesses of all sizes face a constant security threat. Analytics enabled by big data helps organizations spot irregularities in the system’s behavior and prevent fraudsters from gaining an unfair advantage. Big data systems can sift through numerous transactional and log data, databases, and files to find, prevent, detect, and mitigate fraudulent activities. These systems can see cybersecurity dangers that have not yet shown themselves within a company’s infrastructure using internal and external information.

Identifying and mitigating potential risks

Business survival depends on anticipating and adapting to ongoing changes and dangers, In regard to risk management, big data demonstrates its worth, offering early awareness of possible hazards, helping companies assess exposure to risks and potential losses, and accelerating adjustments. Big data-powered models may address customer and market risks and issues from unexpected occurrences such as natural catastrophes. Using data from several sources, companies may better know how to allocate resources to cope with new risks.

How does AI improve insight into data?

Big data services and machine learning aren’t rivals, and they may produce outstanding outcomes when combined. Big data techniques help businesses store, organize, process, and make sense of their data. ML systems learn from the data. Managing big data will make machine learning models more accurate and robust. ML models learn from data and enhance company processes. Big data management improves machine learning by providing relevant, high-quality data to create models.

The rate of data growth is staggering. A renowned consulting firm projects that by 2025, global data will expand 61% to 175 zettabytes, and 75% of the population will engage with data every day. As companies retain more data, machine learning will be the only method to make sense of it. Machine learning will rely significantly on extensive data, leaving behind organizations that don’t adopt it.  Click to check the top 4 Big Data facts you should know.

Here are some examples:

  • Many big data consulting firms utilize machine learning-enhanced big data analytics development to make better decisions.
  • Netflix employs machine learning to understand each customer and make customized suggestions. This keeps users on their platform and improves the customer experience.
  • Google employs machine learning to create a tailored experience. Machine learning is used in several instances, including predictive email text and enhanced instructions.
  • Starbucks uses big data, AI, and NLP to send customized emails using client purchase data. Starbucks uses its “digital flywheel” with AI-enabled capabilities to send over 400,000 individualized weekly emails with offers and promotions.

Benefits of AI and big data analytics

  • Large data insight

AI can quickly and efficiently analyze vast volumes of data, revealing patterns, trends, and anomalies that might otherwise be missed. With these insights, we can obtain more profound knowledge of  firms’ operations and design better systems and procedures.

  • Automation

AI helps filter through data and automates time-consuming procedures, eliminating manual steps and alerting us just to what needs attention.

  • Improve efficiency

Companies may employ AI-generated data insights to eliminate inefficiencies and develop cost-effective solutions.  For example, a supermarket may utilize AI to improve online-shopping systems by entering data and inventing the most effective ways to acquire items without wasting hours. Then, it can design the best methods to pack vehicles and the best routes to go, conserving time, resources, and energy for the most effective results.


For many years, data was viewed as a commodity that could be stored or transported.  In today’s world, It’s impossible to function without data. Making data driven decision is critical in this economy for any business, Contact the VLink team to learn more about AI and ML services and how they can be implemented with your current IT infrastructure.

Discover more on how a Silicon Valley-based start-up used Artificial Intelligence to develop a revolutionary product that is changing the way negotiations are done. This product is taking the Real-estate industry by storm. In this webinar, hear what David Chan, CEO of Intellect has to say about what it took to achieve success. Click to watch the on-demand webinar recording here.

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