More sales, a loyal customer base, and operational efficiency – technology has brought drastic changes in how businesses pursue these shared objectives. Facts tell us that there are about 6.3 billion smartphones in the world. And the time they spend particularly on mobile applications is increasing rapidly.
If you are running a business and haven’t contemplated mobile app development for your business, you can lose out on some fantastic opportunities. A mobile application can make it so much easier for your business to reach customers, gauge their interest, and boost sales.
Related Article, read here: Tips to Overcome Most Common Enterprise App Dev Challenges
Did this pique your curiosity? Read along as we uncover the potential of mobile applications and how they can become your most vital asset.
Smart Reasons to Build a Mobile App for Your Business
In this digital era where change is the only constant, businesses must keep up with the emerging trends to stay competitive, and this is no less true for the mobile app development market. During 2019 and 2020, many technological advancements caught steam, such as Artificial Intelligence (AI), IoT technology, AR & VR, 5G, Voice technology, and more.
Hence, to ensure that your next great application is valuable and remains relevant, mobile businesses and mobile app developers must look for ways to bring these trends to the users’ advantage through smartphone app development and ongoing upgrades. Moreover, new features and functionalities will not only be beneficial for business but will also be highly productive for enterprises.
Now let’s deliberate over the “Do I need a mobile app” discussion.
A mobile app serves as a portal or a virtual location that allows your customers to connect with your business. Depending on what features your mobile application has, it can help you deliver meaningful and fulfilling experiences to your customers, regardless of their geographical location. Through a mobile application, customers can interact with your brand, make purchases and explore your offerings. These virtual engagements help your business better understand your audience and make strategies to fulfill your customers’ needs and expectations better.
Irrespective of whether you are a B2B or B2C business, product-focused or services-focused, or a start-up or big-scale enterprise, mobile app development would help you tap into new opportunities for expanding your market and increasing revenue. Let’s see how small businesses, in particular, can benefit from mobile applications.
How Are Smartphone Apps Helping Small Enterprises Grow faster?
- Generate Additional Sales
Buying and buying again becomes much easier and frequent when customers use the smart shopping or retail mobile application, not to mention how vital smartphones are for modern customers. When it comes to eCommerce businesses, mobile apps have become quite indispensable for driving more eCommerce sales as websites provide limited scope to attract and retain customers.
- Reduce Operational & Marketing Cost
Mobile applications serve as a medium of communication, allowing customers to easily access important information and make purchases without talking with a sales representative.
Moreover, a mobile app also acts as a great marketing tool, cheaper than traditional advertising and direct marketing. It can be easily integrated with social media platforms like Facebook and Twitter. Customers using their app can share it among their network, giving you free promotions. You can also gain the attention of your customers and prospects through push notifications, telling them about promotions and events.
In such ways, a mobile application can actually help small businesses in reducing operational and marketing costs.
- Increase the Visibility of your brand
Many surveys reveal that adults in America spend an average screen time of 2 hours 51 minutes every day on their smartphones. Having a mobile presence would boost your chances of getting noticed by your target audience. As most of us are habitual of using smartphones on the go – while waiting at the bus stop or during a journey, this is the time to let your app draw in your potential customers through a simple notification.
- Increase Brand Value and Awareness
A well-built app that offers a rich user experience can positively impact your brand value. You can grab your user’s attention and earn their loyalty by giving them a holistic experience through effective text, images, videos, and eye-catching app icons.
You can raise awareness about your business in the market through ongoing promotions that encourage users to engage through apps by offering some distinct value in return.
- Added Revenue
A mobile app can become an additional source of revenue for your modern businesses. The simplest way to earn more is through downloads, which increase as you offer upgraded app versions. You can choose to keep them free or even pay.
Another popular way of earning through an app is by leveraging in-app advertising, which will tremendously increase the return on the app investment.
Some of the Best Mobile App Developers in the Northeast
Usage of mobile applications is growing by leaps and bounds. That’s why it’s more important than ever to work with an experienced mobile app development company in the US. According to studies, nearly 89% of total smartphone usage is contributed by mobile apps. And you need a great-functioning app to exploit the opportunities available out there fully.
A mobile app can add a competitive edge to your business; however, creating it can be a significant undertaking. When you are searching for the cheapest mobile app development services but don’t want to go with off-the-shelf options, a digital partner like VLink can help you build an app with features and functions you want without breaking your budget.
As a leading iOS, Android, Native, and Hybrid Mobile App Development Company, we have helped businesses across industries level up to the mobile platform. Our smartphone app development services include consulting, UI/UX development, quality, and security assessment across all mobile platforms.
When you are looking for the best mobile app development services, VLink is one of the companies that boasts 14 years of expertise in building excellent mobile applications and has helped many start-ups, brands, and enterprises sustain and grow their business by manifolds. Let us help you rule the app stores with a user-friendly app.
Talk to us today to propel your revenue with mobile apps that are smart and intuitive.