Why is UI/UX Important in Mobile App Development?

A great UI/UX of your mobile application holds the power to attract more and more customers to your business. Although the market is flooded with apps across all industries and verticals, the right UI/UX combinations can make your unique business stand out. 

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Nitin Nijhawan, CDOicon

A great UI/UX of your mobile application holds the power to attract more and more customers to your business. Although the market is flooded with apps across all industries and verticals, the right UI/UX combinations can make your unique business stand out. An interactive custom application development requires you to consider a wide range of elements and laws, and principles to guide you toward a great UI/UX design.

What Is UI/UX in Mobile App Development?

User Interface or UI defines users’ interaction with the mobile app. The UI aspect of the custom application development consists of all the elements, buttons, blocks, and other controls. A UI design is created with the goal of giving readers an engaging and seamless interaction with the app. The UI development of an app requires a deep understanding of color, brand identity, and design principles.

User Experience or UX, on the other hand, is all about creating a memorable and powerful user experience through better usability and your brand image. UX development of an app involves outlining the product’s functions and the users’ needs to be fulfilled. Good UX is friendly, unequivocal, and comfortable, which turns visitors into loyal customers.


Why is UI/UX important for Mobile App Development?

Fun and fancy functionalities don’t guarantee your app’s success. A thoughtful, purpose-driven design is the best way to approach, impress, and connect with your customers. A great UX/UI design is responsible for your users’ experience and satisfaction with your mobile application, ultimately resulting in increased app users.

The modern market is all about competition. You might have a great idea or a simple product, but a design is still a powerful way to draw attention. In the users’ limited attention span, you’ll have to make a strong first impression through your application to capture your market. So, keep your focus on the core design principles in your custom application development project to create a lasting impact on your audience. This is even more important for start-ups and small-scale businesses, as UI/UX design can make or even break their brand recognition in the market.


Crucial Factors of UI/UX Design for App Development

Color Palette

The color scheme is a powerful attention-grabbing factor in mobile app development. Go for a sophisticated color palette to achieve an appealing UI for your application. Be mindful of striking the right combination of intensity, tones, hues, shadows, and exposure.


Uniformity with font, iconography, color, and overall design must be maintained throughout the app. This consistency across the app’s elements creates a sense of familiarity for the users and promotes better user engagement.

Loading Speed

Heavy design elements can impact your app’s loading speed, which results in an increased bounce rate. Loading time is crucial to your app’s successful UX design, as users don’t appreciate wasting valuable time waiting for your app to load.


In mobile application development, the content comprises visual elements, like icons and pictures, and the information presented. The key to grabbing your users’ attention is to achieve a visual balance in your app’s design elements. Some tips to help you structure the content perfectly in your app design include:

  • Use valuable but limited content to convey the brand message.
  • Concentrate on a uniform and clear use of icons, i.e., uniformity in color, shape, and thickness.

White Space

Also called negative space, white space is devoid of any color but is an integral aspect of your UI/UX design structure. It can be between graphics, icons, and pictures, as well as lines and letters. It also includes the blank space that distinguishes between columns and text.


Interactivity in custom application development makes the software easy to use. Users engage and connect with such applications better. The interactive design has elements like a smooth navigation feature to make the application more responsive and engaging.


Go for an application development company that understands the value of typography in the app design and how multiple typefaces can break your app’s user experience. Hence, choose the minimalistic option of using one typeface in your mobile application.

Screen Size

With new smartphones being introduced every year in the market, screen sizes are also constantly increasing. A bigger screen makes it difficult for the user to handle it using one hand. Hence, for your custom application development, you would want to concentrate on the trouble-free movement of the fingers and thumbs on the screen. Also, focus on your tap targets, and make the icons easy to tap on to select them, wherein you’d need to ensure enough space.


Readability is a challenge for users having small mobile screens. Presenting lengthy texts into a small UI is an uphill task. Hence, your mobile application will be better off with shorter, skimmable content, which can even be made available to users without an active data connection.


Remember that your user base is diverse when undertaking a mobile app development task. Your application can have a captivating design and still fail to establish a connection with a specific group of users who find it inaccessible. These can be individuals with impaired vision, hearing, or motor skills. Therefore, consider your audience to build an application that fits each customer’s expectations.


Make your app’s navigation simple, understandable, and accessible (not hidden). Give simple labels to the buttons and avoid difficult-to-understand jargon. Also, the buttons should be placed in an easy-to-spot location. Use bold highlights to elevate your app’s engagement to make your key features or new ones stand out.

Your users should be able to find the information they are looking for easily. To this end, create effortless search features to boost user satisfaction and conversion rates.


Generic UI/UX Rules That Every Designer Must Follow

  • Stick to using one typeface, as using multiple typefaces results in an inconsistent and equivocal look of your app design.
  • Select the fonts that fit your mobile application’s type and brand identity well.
  • Select background and font colors carefully to ensure maximum visibility and design appeal.
  • Plan your application’s design keeping in mind the users’ different screen resolutions.
  • Present content and even button labels in a simple language so that non-native English speakers can easily connect with the app.
  • Adhere to the guidelines for OS design, which is different from that for android or iOS.


Final Thoughts

While there are plenty of trending factors to incorporate into your app’s captivating UI/UX designs (like voice-enabled UI, dark mode, and artificial intelligence), remember to not lose sight of the key factors discussed earlier. These factors will prevent your users from abandoning your app and will help win their trust.

App development trends continue to change and evolve, but the core aspects of your mobile application are something that will keep you in the market. That’s why you need to hire talented mobile app developers from VLink who keep up with the trends and employ the right ones in your app without compromising on the core factors of the UI/UX design. Contact expert mobile app designers team for a consultation today.

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