VLink

Consumer Goods Company Thrives with Gamification App Developed by VLink

Gamification app case study vlink

A large multinational fast moving consumer goods (FMCG) company, wanted its interaction with front line sales agents to be more effective. VLink teamed with the company to provide a gamification platform that now is used by 800 agents company-wide.

Key Facts Outcomes:

  • Beyond the existing/legacy order entry system, the new platform offers rewards, creates a team atmosphere and helping to retain employees and increase performance.
  • Company management can now view important information on sales and employee performance flow, improving performance by more than 20%.
  • New features and migration from a company tablet to employees’ smartphones are on tap, saving efforts and time up to 40%.
  • Participation can be customized in any language.
  • The platform, which is compatible with a multiple operating systems, was created in about four months.

To learn more, please download the case study.

Client

Consumer Goods (FMCG)

Challenge

A large multinational fast moving consumer goods (FMCG) client, wanted its interaction with front line sales agents to be more effective

Solution

VLink teamed with the company to provide a gamification platform that now is used by 800 agents company-wide.

Benefits

About 800 employees now use the app, which runs on tablets. It’s fairly straightforward. For instance, suppose an employee’s goal is to sell a certain number of the company’s hair care products in a three-week timeframe. The gamification app will tell them if they are on track, ahead, or behind the pace necessary to meet the challenge.

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