A large multinational fast moving consumer goods (FMCG) company, wanted its interaction with front line sales agents to be more effective. VLink teamed with the company to provide a gamification platform that now is used by 800 agents company-wide.
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Consumer Goods (FMCG)
A large multinational fast moving consumer goods (FMCG) client, wanted its interaction with front line sales agents to be more effective
VLink teamed with the company to provide a gamification platform that now is used by 800 agents company-wide.
About 800 employees now use the app, which runs on tablets. It’s fairly straightforward. For instance, suppose an employee’s goal is to sell a certain number of the company’s hair care products in a three-week timeframe. The gamification app will tell them if they are on track, ahead, or behind the pace necessary to meet the challenge.