VLink

VLink Helps Wolters Kluwer Online Publishing Stream

Online streaming

A profitable part of multinational publisher Wolters Kluwer, headquartered in the Netherlands (with offices in U.S., Canada, Europe, and India) is summarizing voluminous legal decisions and taxation documents for use by professionals in those fields. It was at risk because the information was only available on DVDs, a distribution method that is being supplanted by streaming. However, there is an ongoing need for DVDs for clients who are reluctant to make the switch. VLink developed a streaming version of the content while maintaining monthly DVD distribution.

Key Facts:

  • Solved Wolters Kluwer’s challenge of supporting subscribers who stream without stranding those who still rely on DVDs.
  • Revamped the website to be more helpful to subscribers and to collect information for outbound marketing and other uses.
  • Increased ways in which data collected by legal and insurance industry personnel can be used to market to existing and prospective subscribers.
  • Protected against loss of business when DVDs disappear entirely.
  • Provided Wolters Kluwer with tools that resulted in a healthy business line with more than 60,000 subscribers

To learn more, please download the case study.

Client

Online Publishing

Challenge

A profitable part of multinational publisher Wolters Kluwer, is summarizing voluminous legal decisions and taxation documents for use by professionals in those fields. It was at risk because the information was only available on DVDs.

Solution

VLink developed a streaming version of the content while maintaining monthly DVD distribution.

Benefits

Provided Wolters Kluwer with tools that resulted in a healthy business line with more than 60,000 subscribers.

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