Empowered the retailer to leverage what it has and the big national online chain doesn't have: Locality and flexibility. The app helped the shopper, by letting the store and negotiate these perks, making it more likely they will continue doing so.
VLink helped an online electronics company create an app that can go a long way toward helping local and regional retailers thrive in an age where better prices often are a few clicks away.
A media & entertainment (telecom) company needed a more efficient way to serve clients in movie creation, distribution, and digital signage aimed at promoting the film.
VLink helped an online electronics company create an app that makes it easy for the shopper and the store to have an online dialog that leads to a value-add for the customer.
VLink worked with a major electronics, gadgets & appliances retailer, on an app that can help neutralize the price advantage enjoyed by online retailers.
The goal is for brick-and-mortar stores to take advantage of their locality and build relationships with prospects and ongoing customers.
Creativity is the key. What can a retailer offer a customer to make up for the premium they will pay? Some extra filters for a coffee machine? A couple of reams of paper with a copier purchase? Set up for a home gym?
People like to shop at stores. The mobile app, by letting the store and customer negotiate these perks, makes it more likely they will continue doing so.
To learn more, please download the case study.