Hyper-local Shopping App Seeking to Combine Online Retail & Local Shopping

VLink helped an online electronics company create an app that can go a long way toward helping local and regional retailers thrive in an age where better prices often are a few clicks away. The platform makes it easy for the shopper and the store to have an online dialog that leads to a value-add for the customer. The idea is to empower the retailer to leverage what it has and the big national online chain doesn’t have: Locality and flexibility.

Key Facts:

• VLink worked with a major electronics, gadgets & appliances retailer, on an app that can help neutralize the price advantage enjoyed by online retailers.
• The goal is for brick-and-mortar stores to take advantage of their locality and build relationships with prospects and ongoing customers.
• Creativity is the key. What can a retailer offer a customer to make up for the premium they will pay? Some extra filters for a coffee machine? A couple of reams of paper with a copier purchase? Set up for a home gym?
• People like to shop at stores. The mobile app, by letting the store and customer negotiate these perks, makes it more likely they will continue doing so.

To learn more, please download the case study.