The client wanted to develop a video e-commerce platform that would offer a seamless shopping experience for their customers. The platform needed to provide an efficient product and user data management system with easy navigation capabilities.
Our team developed India’s first video e-commerce platform which showcases a wide selection of lifestyle products via video. After an in-depth analysis of our client’s business and goals, we chose Magento (an open-source e-commerce platform written in PHP) for the implementation.
We developed the following sections for the user experience design and functionality:
• My account (wishlist, checkout, login/registration)
• Contact us
• Full shopping cart functionality
• Menu navigation
• Video autoplay on product landing pages
AWS (Amazon Web Server)
• Improved customer engagement which encouraged the consumers to stay longer on the product pages was a result of this functionality.
• Customers were able to gain comprehensive information about the products via product images, videos, and descriptions
• Product images, videos, and descriptions allowed the customers to gain, and this has lead to the increased engagement of website visitors, conversion rate, customer loyalty, and ROI.
• The customers were more likely to share videos compared to images, and sharing attracted more website traffic.
• Website traffic improved drastically due to the customer being more likely to share videos compared to images.
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