Product Design Trends for Software Development in 2023

Since humans rely more and more on their digital tools and machines, this affects and dictates how we want their existence to integrate into our routine lives. For this reason, software product development companies play a major role in finding innovative opportunities to create immersive user experiences.

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About The Author
Nitin Nijhawan, CDOicon

Since humans rely more and more on their digital tools and machines, this affects and dictates how we want their existence to integrate into our routine lives. For this reason, software product development companies play a major role in finding innovative opportunities to create immersive user experiences.

If you are planning to outsource software development, here are the top trends in product design to pay attention to so that you can make smart software development decisions in 2023.

Artificial Intelligence Applications

Current product design trends show that more and more organizations are leveraging AI across industries for increased efficiency, improved decision-making, and eliminating repetitive tasks.

The increased momentum in the trend of employing AI can be attributed to social isolation during the lockdown, which showed how much we interact with machines. Thus, tech companies are focusing on making human-to-machine communication more conversational and human by implementing AI.

Thanks to human-like traits that AI exhibits, like learning and problem-solving, the technology has deep-lying impacts in diverse application areas. These are healthcare, automobile, banking and finance, surveillance, social media, entertainment, e-commerce, education, gaming, agriculture, and more.

Artificial intelligence powers many day-to-day applications and services, helping us accomplish routine tasks. From interacting with people and sending emails to using a ride-sharing service, the human touch we feel in all these ordinary tasks is due to AI. Considering the ongoing advancements in AI technology, artificial intelligence will soon help us in most of our daily duties.

Voice Assistants

Voice assistants are certainly a hit in the evolving tech space, with 40% of adults using voice search over type search on a daily basis. Students today can easily access additional learning resources and seek guidance through voice assistance without requiring the direct help of lecturers and teachers. As a result, students can save on the printing costs of handbooks and find common information easily.

Also, chatting and voice control are the key features in a conversational UX design in the business world. Voice assistants are particular favorites of both tech giants and their users. “Apple’s Hey, Siri,” “Google’s OK, Google,” and “Amazon’s Alexa” are popular voice assistants helping customers navigate, shop, research, and buy books.

This product design trend is expected to soon revolutionize cars, home appliances, medical equipment, and other products. Hence, we can look forward to artificial intelligence-based voice assistance bringing a conversational experience to every machine interaction.

Automation Accelerates

The pandemic has ramped up the automation of processes so that businesses efficiently navigate the “new normal” challenges. Robotic Process Automation (RPAs) and intelligent automation have been dominating the automation system design. RPAs intend to take repetitive and tedious tasks off your plate, letting you invest your time and focus on jobs of greater value.

Intelligent automation, however, involves devising algorithms that automate the execution of more complex tasks, like approving a loan application or scanning an invoice.

Businesses enjoy increased productivity, simplified workflows, and enhanced focus. If your job involves using multiple business applications, you can create automation algorithms so that you only receive a curated feed of jobs. Thanks to the upcoming product design trend called tool-based automation systems design (instead of the task-based approach), it’s already happening in businesses.

Motion Design and Animation

With Facebook becoming Meta, the concept of the virtual reality network or the Metaverse came to the fore. The Metaverse is seen as a trend-altering VR endeavor that will encourage businesses to lean toward VR again.

Moreover, the increasing use of motion design and animation in software development will provide greater opportunities for businesses to employ VR on varying platforms and complexity levels.

Motion design and animation empower your product design with a visual rhythm, which performs the most important job of attracting and retaining the viewer’s attention. Unlike static images, animation packs quite a punch in your storytelling, making the product stand out and creating a memorable brand experience.

Creative Scrolling

Innovative scroll effects are changing product design experiences for the better. Scrolling creates a creatively and mindfully choreographed series of experiences for the viewer or user as they navigate the different aspects of a product design.

Modern websites, for instance, use creative scrolling to allow a visitor to have meaningful interactions with the website’s different pages and let them move from one point of interest to another.

The most popular scrolling type among site creators is parallax or “looking at you” scrolling to create more dynamic, smooth-sailing, and memorable experiences in web design. The technique of parallax scrolling is more than just a decorative effect in a software development process, but it also creates a sense of depth to turn an otherwise flat design into an impactful visual story communicating key messages to your audience.


Augmented reality (AR) is giving designers the unique opportunity to create the products of the future. AR introduces the key ability to recognize “anchor” objects and indicate them within the provided space. Although the technology is still in its early stages of discovery and advancement, augmented reality (AR) can add a virtual layer atop the world you see.

From the former applications of AR applications on smartphone- or tablet-based products, Augmented Reality services are introducing AR technology into wearable devices, such as smart glasses. These product designs are created on a unique UX and design process, which requires thinking outside the limitations of a small screen.

Virtual Reality-based product designs enable users to be in proximity of and engage with virtual objects or move away from them. Human eyes can easily grasp deep information, so placing objects in a VR design must feel realistic and detailed. In addition, sound and music are key features in designing a VR-based product.

Accessibility and Inclusiveness

In an effort to make our society more inclusive for everyone, accessibility and inclusivity are indispensable in modern product designs. While accessibility emphasizes making a product and service usable for anyone and everyone despite their impairments or disabilities, inclusivity helps our design acknowledge and accommodate human diversity.

These key design trends enable you to carefully sidestep stereotypical assumptions and open your product design to connect with all the previously overlooked groups and minorities. An apt example of an inclusive design can be seen in the ever-expanding range of emojis we use in our day-to-day interactions. Unlike the initial days, we now pick from a diverse selection of skin tones, age groups, identities, genders, and relationship models.


As innovation in product design trends continues to accelerate, organizations today will need a clear understanding of how these technologies will shape our future. This understanding will define if the selected software development plan will make or break our success. And this is where Vlink can help you with personalized software product engineering services.

Our dedicated tech team collaborates with your in-house team to deliver software product engineering services. Our digital-first products are empowered with new-age technology, customer infrastructure, and third-party systems to create impactful experiences for your end users or audience. Let’s connect to discuss your project needs. To submit your requirement, please fill the below form.

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