Facebook’s Success Story: Techs, Success Factors & Other Aspects

About The Author

Tracy GardnerTracy Gardner Global Chief Marketing Officer
LinkedIn|3 Oct 2023

Facebook has been known to be a resource in the past for disinformation about vaccines, lovely baby images, and everything in between for the billions of people on the planet. Algorithms help this content appear in our news feeds. 

The effect that Facebook and its algorithms have on teenagers, democracy, and society at large has recently been under renewed examination thanks to hours of testimony and hundreds of pages of documentation from Facebook whistleblower Frances Haugen. 

The consequences have prompted some to consider how much Facebook, and maybe similar platforms, should or ought to rethink its use of a plethora of algorithms to choose which images, videos, and news items users’ view. 

Businesses are even opting to build a Facebook-like app to promote their brand among the online audiences. But they need to first understand how long this journey will take to make them successful! 

A decade of Facebook 

Facebook celebrated its tenth anniversary in February 2014. Since it humble beginnings the Harvard dorms, amazing progress has been made. What then happened is well-known across the globe and still setting records. Before it received a complete digital transformation, it still obtained much limelight across the globe. Facebook’s remarkable growth in its first decade! (in monthly active users)Strong, mobile figures came first. For a very long time, Facebook had advocated for a positive mobile experience. This paid off, as 1 billion people logged onto the site using mobile devices in the first three months of the year. 

We also witnessed a significant purchase. 10 years ago, in 2014, Facebook announced that it would  purchase WhatsApp for an astounding $19 billion. Despite the fact that Facebook already had a messaging platform, this acquisition allowed access to WhatsApp's younger user base and its international users.  

And there was another significant purchase the next month. This time, Oculus VR, a virtual reality firm. In a post, Zuckerberg said that the Oculus VR device will "enable even more useful, entertaining, and personal experiences". 

A significant shift occurred in April. Despite having a technical rival service, Facebook made the decision to separate Messenger into its own app. This refers to those who must download it individually in order to utilize it. There were 1.2 billion active Messenger users as of April 2017. 

But it wasn't all good. It was discovered that Facebook has been conducting experiments on its users in June 2014. In essence, the platform decides which material to display to you in order to affect your mood. Unsurprisingly, a lot of people didn't like being experimented on. 

Meta’s (previously Facebook) average revenue from all platforms (in million USD)

In addition to examining the latest tech trends and advancements in these fascinating domains, this blog will give an overview of the technological foundations of Facebook and the metaverse. 

Facebook’s Business Model Canvas 

Facebook is now considered as having the best business model among social media networks. It can be argued that Facebook is one of the most well-known corporations, with more than 2 billion monthly active users. 

Approximately 55.84 billion dollars were made by Facebook in total in 2018. No one can doubt Facebook's popularity. Not only that, but we also know that Instagram, the second most popular social media platform, is a part of Facebook. 

But how can Facebook hope to gain such broad public support? How does it maintain its position of leadership and generate so much company income with the finest outcomes? Facebook’s business model canvasSure, it's all owing to Facebook's business model and strategy, which are both employed by the Facebook Company. We all know that Google Plus is the main rival of the Facebook Company, and at the moment, it isn't even close to having the same level of popularity and income. 

How does Facebook Make Money? 

Users are crucial to a business like Facebook because they enable it to generate the necessary revenue. 

There is no question that Facebook will be able to generate a lot of money because of that as well. As the user base grows with their mobile app and website, more and more individuals will want to be a part of the corporation. This implies that going forward, the business will be able to offer the greatest services to the consumers. 

Facebook generates significant revenue through a variety of methods, including advertisements, acquisitions, video content, and user data.  Let us understand some of these in a more detailed manner- 

  • Ad Revenue 

The main method through which Facebook generates revenue is through this. The best ways to make money are through self-serve advertising and engagement advertisements. 

  • Payment Revenues 

When different digital business owners and development communities use Facebook's payment infrastructure for a variety of commercial operations, including the purchase of apps, the promotion of offers on the marketplace, the sale of digital goods, the transfer of funds to friends, etc. 

  • Selling of Oculus Products 

Facebook also participates in the sale of Oculus' virtual reality products, which contributes to its financial success. 

  • User Data for targeted Advertising 

With the greatest audience, Facebook provides companies with user data to perform customized advertising. This enables marketers and advertisers to run relevant adverts. 

Moreover, Instagram aids Facebook in generating cash. You could also see WhatsApp's monetization in the future, which will be crucial to Facebook's income production. 

Top reasons why Facebook is Successful

Without a question, Facebook has achieved great success. Additionally, it has significantly changed since Zuckerberg's brief time at Harvard. 

Numerous new features and interface changes have been made; registration restrictions have been removed. Some of the most popular mobile applications in the world have been released, more immensely popular apps have been purchased, and there have been significant changes to the executive team. 

Have a look at the features of Facebook that kept users going after it:  

1- Engaging features

Facebook is enticing. This is due to Facebook's many interesting features. Simply visiting the website provides access to a news feed, messaging/chat, audio and video conversations, the option to like, follow, subscribe, and more. Meta’s app & website features  (Use icons for every feature) Facebook has consistently released new features in addition to UI/UX and product improvements. Some of them, like Facebook's Messenger platform, have become very well-liked, while others, like Facebook Beacon, have faded away. The business persists, nonetheless.  

2- Going public

Many individuals believed Facebook to be silly when it first became public. Some individuals, though, saw that Facebook was securing its position in history. Facebook aimed to continue existing for another century or two. Facebook needed to move away from advertising and toward probability in order to realize such a fantasy ideal. 

Since Facebook is a publicly traded business, it is also more powerful. After the IPO, Facebook's financial reserves significantly increased, providing it the means to compete with internet titans like Apple, Google, Amazon, and Microsoft, all of whom have enormous cash hoards.  

3- Facebook is easy to use

People also consider Twitter when they think about Facebook. They are competitors, yes? Facebook and Twitter are very different from one another, however they both include social networking. The majority of individuals use them for networking and socializing with friends, family, fans, companies, and other contacts. Unfortunately for Twitter, most users simply find Facebook to be simpler to use.   

Despite the fact that it now acknowledges hashtags and profile tags without symbols. If you start writing someone’s name in a status on Facebook, for example, Facebook will recognize what you are doing and allow you to tag that person. Easy to do. 

4- Facebook connect

Facebook Connect is a Facebook Platform addition that was announced in 2008. According to Zuckerberg, it made it simpler for Facebook users to take their online identities with them around the internet. 

They were also able to keep up with what friends were doing online and share their online activities with their pals without having to register individual accounts for each website or app. Anywhere that offered Facebook Connect, they could just check in with their Facebook account.  

5- Worldwide mobile users

Facebook quickly made the switch to mobile. Facebook didn't miss a beat when statistics started to reveal that users were using the social network on their smartphones and tablets more often a few years ago. Yearly avg. growth of mobile app usersWithout discussing Facebook's users, who are located all over the world, you cannot discuss Facebook's success. Facebook has over 2.3 billion users, of whom about 85% are located outside of the United States and Canada. In addition to being dispersed all over the world, they also come in different categories.  

6- Constant upgrades

Facebook enjoys releasing new versions of its products. Although some would contend that these updates are the most divisive among users, none of them have, as of yet, really resulted in a loss of users for the social network. 

For instance, the user interface on Facebook has undergone several changes throughout time. It now includes a news feed, timeline, cover photo, and much more. There is no doubt that Facebook wants to develop outside the web. The firm often updates its collection of mobile apps. 

That's because Facebook is more than willing to develop and test changes, even if users groan and complain about them via a million status updates. 

And that’s how Meta keeps an eye on the updates that can transform the users’ expectations into brand’s growth opportunities.  

7- Pivot to video

It has been demonstrated that a vast majority of users (95%) recall knowledge considerably more readily in a video than the about 10% of people who do so when the material is given in text. 

According to Tublar Insights, over 500 million people watch videos on Facebook every day, while the reach of a Facebook video hugely outweighs a photo. They're staggering numbers. 

While YouTube was obviously at the forefront of the online video revolution, the growth of video on Facebook has been exponential over the last few years.  


How VLink can help to build your social media app

VLink believes in building brands, attaining a huge audience, and digitally transforming ideas. Our web development and app development teams are well-equipped and experienced to deliver fruitful outcomes in terms of business growth and product development. 

With years of expertise in delivering solutions in different industries, our dedicated mobile app developers can meet your business expectations by deploying trending technologies for your next social media app. With over 18 years of industry experience, we’re helping every type of business achieve their objectives.

Frequently Asked Questions
When did Facebook start to succeed?

Myspace was eclipsed by Facebook in 2008 as the most popular social media platform. With the launch of Live stream, the corporation also made a competitive move against Twitter, a social network that operates a live stream of postings that resemble news services from users that a user follows. 

Why is Facebook so popular?

Facebook is the leader in social media because its platform appeals to a diverse range of users and incorporates a number of media types, including text, photographs, and messaging. It has fewer restrictions than LinkedIn and X, which often target a particular demographic. 

Which technologies Facebook is using?

There is no one technological stack for Facebook because of its numerous features. It extensively utilizes Memcached, MySQL, and PHP (the HackLang form), but also depends on developers who are proficient in a wide range of programming languages, including C, Ruby, Go, Perl, C++, Java, Objective C, Python, and more. To see a tiny bit of what Facebook works on and the technologies being used, look at their GitHub repository. 

Is Facebook using PHP or React?

On the client side, React is used by Facebook in a browser. The server renders websites using PHP. And React enters the picture after a page is sent to your browser. It renders elements, watches for events, and uses the server's API to obtain further data. 

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