Real Estate App Security: Ensuring Data Privacy and Protection

About The Author

Nitin-Nijhawan-CDO-VLinkNitin Nijhawan, CDO
LinkedIn|15 Sep 2023

The market for real estate can drop and pick up. When there is a shortage of stocks, many buyers are competing, and a good buyer's agent or broker is worth its weight in gold. On the other hand, a good selling agent can help you show off your home to its best potential and fetch an attractive asking price when housing prices fall. 

The buyer's agent shall be responsible for assisting clients in finding a property that fulfils their eligibility criteria, promoting the client with due diligence of the asset, helping him to develop an excellent offer and negotiate its terms. Finally, he shall ensure smooth conclusion of the transaction. 

The role of a seller's agent is to represent a property to buyers on their clients' behalf, to give them information about the property that aids in their decision-making, and to assist the seller in reviewing potential buyers' bids to eventually approve a good offer. Integration data privacy can do it as a crucial real estate app development feature

It's crucial to ensure that you're putting security measures in place to ensure the security of communication between you and your customer during any real estate transaction and the entire agency relationship because real estate agents are likely to have access to a lot of customer information that is covered by a confidentiality agreement in either scenario. Which data security threat hurts the mostHow security on real estate software applications is a growing concern? 

Since multiple organizations have had data breaches that exposed the personal and financial information of millions of customers, data privacy has recently made headlines for all the wrong reasons. In response, there has been a rise in the need for laws that specifically protect customer data. 

Whether you are building a crowdfunding platform for property business or handling an app, you should be familiar with upcoming rules governing data privacy as a real estate professional. For the following reasons, data protection should be given high priority: 

  • Client’s safety 

Your customers are putting their financial and personal information in your hands in addition to trusting you to locate them the house of their dreams. You will have access to private information as a real estate professional, which has to be secured. 

  • Avoiding potential legal issues 

The General Data Protection Regulation (GDPR), which is the most widely adhered to compliance, imposes strict guidelines on how companies must collect and safeguard sensitive customer data. 

Although businesses and real estate brokers operating in the United States are exempt from these regulations, numerous states are contemplating adopting similar legislation. It is one of the crucial practices to integrate data security in mobile apps

It won't be long until new rules put pressure on American businesses and real estate agents to protect customer data. It is advisable to get ready now so that you won't have to rush to comply later. 

  • Maintaining a reputation 

Trust is essential to your success as a real estate professional. Customers need to know that you will always act in their best interests, whether they are buying a dream house, selling a property, or looking for profitable real estate investment options. There are still 27% of real estate businesses who didn’t implement GDPRMake sure you protect all sensitive information if you want to keep your reputation as a reliable buddy and advisor. Even one error might result in major issues and permanently damage your image as a reliable real estate agent. 

Best practices to ensure real estate app security

1- Ensure data storage complies to regulations

Consumer privacy is governed by data security laws, therefore it's critical that any customer data you acquire abide by these rules. Australia's primary privacy regulation, the Privacy Act 1988, governs how private entities, like real estate firms, may gather, securely retain, and disclose personal information. 

2- Establish a privacy policy for your real estate app

The most effective strategy to protect your company from data breaches is to create a data security policy. The best practices and procedures that workers should follow while accessing data safely should be covered in depth in the policy. Here are some ways you can follow: 

  • Passwords must be difficult to crack and should be changed after a certain time. 
  • Restricting data transfers from your real estate app, especially through external resources. 
  • Connect the real estate app with authenticated communication platforms like emails and chatbots, and not with untrusted websites. 
  • Integrate secure cloud servers that can help to encrypt information and make it difficult to break or alter. 
  • Create and maintain strict policies to utilize your data with some regulations and under the supervision of GDPR. 

3- Automate data security processes

To stop employees from clicking on harmful material, you may automate security measures like password update reminders, firewall protection, and automatic filters in websites and emails.  

Real Estate App SecurityIn order to notify you whenever private information is accessed; your property management software can also integrate access notifications.  

4- Follow file encryption practices

Property managers distribute sensitive paperwork like leases and often deal with consumer information. Encryption is therefore essential since it safeguards private information when it is shared with several people. Data that has been encrypted can only be unlocked with the corresponding key, making access by unauthorized parties challenging.   

5- Use multi-factor authentication

Multi-factor authentication offers more protection, particularly when logging into company systems from a distance. Users that utilize multi-factor authentication must present two or more forms of identification to validate their identity and gain access. 

You can integrate a one-time password (OTP) in your real estate app to provide a protected layer before sharing or fetching information. It is particularly important to authenticate with multiple factors in order to carry out privilege operations or access a confidential data repository. 

6- Limit access & permissions

Limiting access and permissions to your real estate app account and data is the next step to safeguarding your data privacy. Only authorized users should be given access, and you should withdraw that access once the user no longer requires it. How role-based access control worksAdditionally, you must provide various individuals with various responsibilities and permissions based on their amount of accountability and power. You may, for instance, grant your staff access to see and amend tenant information but not financial documents.  

7- Update software regularly

IT professionals advise frequently updating all your operating systems and application software. Patches should always be installed since they are required to fix software issues. When programs are not constantly patched and updated, your computers are more susceptible.  

8- Perform app security audits

Regular security audits enable you to locate possible vulnerabilities and fix them. Here is how to carry one out: 

  • Go through your accounts on the real estate app through admin panel and remove those that are no longer needed or relevant. 
  • Review your passwords and replace any that are too simple or redundant. 
  • Check for software and operating system updates, then immediately install them. 
  • Make sure you're only giving access to reputable sources by carefully reviewing the permissions on your device and apps. 
  • Check the network security at your home and place of business and think about installing a firewall or other security measures. 

To identify risks and be ready for assaults, regularly examine the security settings and data on every machine (internal and external) in the network. 

9- Backup data


While information is frequently stolen in data breaches, some just erase your data. Because you won't have to start over after restoring the data, backups are crucial in this situation. A benefit of using cloud-based property management software over manual backup procedures is that it is frequently the simplest option to save your files and data off-site. 

10- Ensure security at the backend


Frontend and backend of an application are separated. The client-side component that the user interacts with is called the frontend. The backend, which is server-side and stores data, controls how the application functions, applies business logic, and makes changes and updates, must be appropriately protected. 

Whenever a user tries to fetch data from your real estate app, the frontend will send an update through the user interface, and the process continues. On the other hand, backend stores it securely as it is necessary to protect the information. Furthermore, the data in your request and response packet must be encrypted if it does not get to a backend server or front end. 

Real Estate App Security-CTA

How VLink can help in building a secure real estate app? 

As a property manager, you deal with sensitive data on a daily basis, such as tenant and financial records. If you automate your tasks with property management software, you must ensure that your data is secure and compliant with all relevant laws and regulations. 

By utilizing our real estate app development services, which include security measures to eliminate any threats to data privacy, you may manage your properties more efficiently.   

VLink has been serving the industry for more than 10 years with innovative app development approaches. From ideation to deployment, we take care of every major aspect of your business requirements. By building a real estate app for your property business, we make sure to keep all things secure and protected with the latest industry standards. 

Frequently Asked Questions
What makes real estate data protection crucial?

Real estate data analytics are used by brokers, investors, developers, owners, and other real estate professionals to anticipate an investment's profitability, determine whether to purchase or sell, discover qualified renters, negotiate successfully, and manage marketing resources. All this information needs to be protected in your real estate app with appropriate measures and practices. 

How can data security be preserved?

Regular data backups are required to save the authenticity of information in your real estate app. If you use an external storage device, store it somewhere other than your primary place of business; if feasible, lock it away and encrypt it. By doing this, you'll reduce the likelihood that you'll lose all of your data in the event of a break-in, fire, or flood. 

What is the objective of data privacy in real estate apps?

It tightens regulations on how businesses use such data and strives to strengthen people's control and privacy rights over their data. The GDPR makes sure that businesses process personal data safely and safeguard it from unauthorized access, unintentional loss, damage, and obliteration. 

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